Measurable Student Learning Outcomes
1. (Comprehension Level) Describe the scope of conferences, conventions, entertainment, expositions, sporting-events and the trade-show industry in terms of types of meetings and emerging meeting facilities.
2. (Comprehension Level) Distinguish the steps in developing a marketing plan including the interactive role of the sales department with other departments, the advertising strategy and reaching the association, corporate and other target markets.
3. (Comprehension Level) Describe the functions of key trade show personnel and the elements of exposition planning.
4. (Application Level) Demonstrate the proper steps in making a personal sales call.
5. (Analysis Level) Analyze the financial management elements of a contract or letter of agreement and the typical procedures for billing groups and conducting a post-convention review.
6. (Synthesis Level) Plan and coordinate functions of hotel services to promote successful meetings.