DMA223

Explore the art, craft, technical procedures, and concepts involved in producing successful typographic design, which is a fundamental component of visual communications. Topics include typographer history, 20th century typographers, changes in printing technologies, anatomy, classification, measurement systems, legibility, readability, typographic meaning, grid systems, typographic hierarchy, type as a design element, spacing and alignment, type specification, proofreading, and typography as it functions in various media. Students use a variety of software applications to develop letterform design and type organization skills. Prerequisite: DMA 115, DMA125 or instructor consent. Corequisites: DMA 115, DMA 125.