Measurable Student Learning Outcomes
1. (Knowledge Level) Define marketing and identify marketing elements.
2. (Comprehension Level) Explain the importance of marketing planning and forecasting.
3. (Comprehension Level) Define market segmentation and describe relevant characteristics of buyer groups.
4. (Analysis Level) Examine and explain components of product strategy, including the product life cycle.
5. (Comprehension Level) Explain physical distribution and channels.
6. (Knowledge Level) Identify elements of communication strategies.
7. (Knowledge Level) Identify the elements of pricing strategy.
8. (Comprehension Level) Explain quality as it relates to the marketing of products to various audiences.
9. (Evaluation Level) Create a marketing case study and evaluate the product using a given rubric.
10. (Evaluation Level) Evaluate various marketing case studies and analyze the marketing and ethical concepts through oral discourse and written work.
11. (Synthesis Level) Design a marketing plan emphasizing buyer behavior and identifying market segments through class projects.